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Archive for the ‘rants’ Category

When High Tech is just an excuse for laziness

This post is NOT a criticism of electronic signatures, Twitter, Facebook… nor of agents who utilize these methods in their real estate business.

This post IS a criticism of agents who criticize those of us who choose NOT to use any of the above in our real estate practice.

I was in a class a couple weeks ago when electronic signatures was brought up. The main (only) reason many agents gave for using e-signatures was it’s easy. Great- if easy is important then do what’s easy. I choose to meet with my clients to discuss offers and counter offers. I choose to actually watch the person penning the signature I’m going to witness. I think there is a reason most banks won’t accept an electronic signature. I also know it wasn’t that long ago that a 14 month old bought a car on eBay with her dad’s smartphone.

Twitter, Facebook and other forms of social media- Again I think the primary motivation for this form of advertising is that it’s easy. And social. If it works for you then fine. I choose to understand SEO, SEM and a sprinkling of good old fashioned print advertising. I choose to maintain 2 highly ranked web sites optimized for key words I researched for potential results. I know that Clarkston MI real estate gets searched more on Google than Clarkston Michigan real estate. I don’t Tweet, I barely ever log onto Facebook. The closest thing to social media advertising I use is blogging.

 

Use whatever works for you. But please don’t criticize those of us who don’t jump on the same so called High Tech bandwagon you did.

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Paperless is NOT Green

Paperless is NOT green

I’m getting pretty tired of listening to agents boast about being paperless thus calling themselves “green.”

First of all- something is substituted for paper. Usually a device that is electronic – more than likely built from petroleum products and run (charged) with coal.

I have no problem with plastic and electronics- But I don’t call myself “green.”

Secondly- Paper comes from trees. New growth trees with flat leaves (not pine trees) gobble up carbon monoxide and expel oxygen. Tree farms are good for the environment and economy.

Green is a lifestyle. Green is also a word that is bandied about, often by those who don’t live a lifestyle anything remotely close to green.

Disclaimer – I am far from paperless and don’t call myself green. I recycle, compost, grow and raise most of my own food (shredded paper is great mulch) and have set aside 6 acres of my own property as a waterfowl habitat in conjunction with my county.

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